The Surprising Reason Kit Kat Almost Never Has Unique Flavors In The US

Shutterstock By Rachel Pasche/April 21, 2021 12:10 pm EST

If you’re a Kit Kat fan (and you should be) you’ve probably experienced the indignation that many Americans have also felt at the lack of fun and unique flavors in the U.S. We have to stand idly by and watch as other countries like Canada, Australia, and most notably, Japan, enjoy a whole slew of delicious and zany Kit Kat creations that seem too tantalizing to be true. Matcha tea, brown sugar syrup, purple sweet potato, and strawberry cheesecake (via Spoon University) are just a few of the options that we can only find through the internet (and thank goodness we have that option). 

Even the flavors that may not sound appealing to everyone, like baked potato, sake, wasabi, and sweet corn, would be nice to have if only to try and mix up the dull rotation of flavors the U.S. offers. So why is it that other countries have such a wide array of wild, yummy flavors to choose from while Americans are left with white chocolate or mint chocolate as the most exciting Kit Kat option on the shelves?

The Surprising Reason Kit Kat Almost Never Has Unique Flavors In The US

Shutterstock

By Rachel Pasche/April 21, 2021 12:10 pm EST

If you’re a Kit Kat fan (and you should be) you’ve probably experienced the indignation that many Americans have also felt at the lack of fun and unique flavors in the U.S. We have to stand idly by and watch as other countries like Canada, Australia, and most notably, Japan, enjoy a whole slew of delicious and zany Kit Kat creations that seem too tantalizing to be true. Matcha tea, brown sugar syrup, purple sweet potato, and strawberry cheesecake (via Spoon University) are just a few of the options that we can only find through the internet (and thank goodness we have that option). 

Even the flavors that may not sound appealing to everyone, like baked potato, sake, wasabi, and sweet corn, would be nice to have if only to try and mix up the dull rotation of flavors the U.S. offers. So why is it that other countries have such a wide array of wild, yummy flavors to choose from while Americans are left with white chocolate or mint chocolate as the most exciting Kit Kat option on the shelves?

Even the flavors that may not sound appealing to everyone, like baked potato, sake, wasabi, and sweet corn, would be nice to have if only to try and mix up the dull rotation of flavors the U.S. offers. So why is it that other countries have such a wide array of wild, yummy flavors to choose from while Americans are left with white chocolate or mint chocolate as the most exciting Kit Kat option on the shelves?

US Kit Kat is owned by a different company than international Kit Kat